From brand website to
a growing e-commerce channel
Embracing the consumer
In februari 2014 I started as an intern at Lodger. I was assigned to do a competition analysis to explore the opportunities concerning the own e-commerce channel. The user-centered redesign I came up with brought forward the emerging collection of Lodger. The amalgamation of the brand website and the shop resulted in closer relationships with the target group because it paved the way to directly service the consumer of Lodger's products.
Information Architecture
Based on card sorting, the different categories and groups of products were chosen.
User Interface Sketches
Low and high fidelity sketches were made to quickly share my ideas about the user interface.
UX design for
e-commerce
Different versions and scenarios were explored and validated by user tests.
